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Strategic Quitting 2.0

Simon Reilly

The Pursuit Of Excellence reminded me to engage Seth Godin’s notion of Strategic Quitting from his book called The Dip and this means;

  • Daily blogging – while I enjoy daily blogging, it is something that I committed to doing when I started my blog back in December of 2004. Now the blogging time is distracting me from A Much Bigger Picture
  • Writing publication articles – I believe in STP, See The People and the bottom line if it is going to be it is up to me and I have a big vision and a big message and it needs to be delivered in person to MGA firms and life insurance companies to attract the speaking and workshops that we want to do
  • Web 2.0 marketing – clients hire us as a result of public speaking not because they are surfing the web
  • Clients that continue to re-schedule their appointments – taking responsibility creates confidence, energy, esteem, respect and trust – breaking appointments not only demonstrates that no foresight is going into planning, it destroys confidence, energy, esteem, respect and trust
  • Not asking for client referrals
  • Not asking for client testimonials
  • Not Vlogging my coaching calls for resource material for my Vlogs

I wrote the above blog draft entry back on Monday, February 2nd and as a result of Strategic Quitting, this is what last week looked like;

Our marketing activities are yielding fruit and we are attracting an incredible harvest of new clients and speaking opportunities … last week being one of the best weeks we have had since the completion of my book with 4 new clients, 2 Advocis speaking enquiries, an enquiry to speak at a financial advisor conference in the USA with 10 coaching prospect calls yet to complete. It is a good thing that I am working on coaching workshops that I plan to launch because there is only so much of me to go around.

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