 Welcome to 2010
Holidays are wonderful in many ways and from a business perspective, they cause us to get everything done because we must come face to face with each project;
- Deadline because the plane is leaving, there is no looking back so we have to
- Decide When to
- Do It or
- Delegate It or
- Defer It or
- Dump It and then it is
- Done in our mind so that we can leave the business
- Door Closed for the time that we are on holiday
So on this Sunday morning with a full and compressed coaching week ahead as we are leaving on Thursday night January 21st to Friday, February 4th I am working this weekend to walk my talk and do the above.
So what to write about in this 61st Edition of Clear Your Roadblocks, the first edition of the 6th year of writing an E-Newsletter?
It is clear that there is a new optimism in the air for 2010 as our coaching enrollment ratios have shot back up to the levels that we experienced in 2006 – 2008. You can read what our new clients are asking for in the following article; The Outcome That You Told Me That You Want To Achieve.
I suppose our enrollment ratios shot up because I stopped trying to get my unmet needs met from my prospective clients in an enrollment conversation. What you say, the teacher has unmet needs?!? Yes.
From time to time I fall out of my practice of getting my needs met from within. This was due to a challenging Fall 2009 financial advisor speaking and travel schedule along with creating a 45 page manuscript to qualify to speak at the Vancouver June 2010 Million Dollar Round Table Annual Meeting.
Unmet needs can be a good thing to provide motivation and energy in a public financial advisor speaking situation as demonstrated by these Financial Advisor Speaking Testimonials.
Unmet needs may not serve too well in an enrollment conversation causing me to make a mistake by making the enrollment conversation into another financial advisor speaking presentation. Note to self! Simon, the prospect has already seen you speak, the value of what you are doing has been proven ( prove – an unmet need ), don’t make the enrollment conversation into another financial advisor speaking presentation – blah, blah, blah – SHUT UP!.
While I believe the economics of 2009 had something to do with our lower enrollment levels, I believe that I got caught pouring energy into a lot of financial advisor speaking presentations wearing me a little thin and I forgot that an enrollment conversation is different than a financial advisor speaking presentation.
You can read The New Enrollment Conversion that I am using below to keep me on track. As the rumblings of OMG – Fee For Service are starting in Canada with Fee For Service being close to law in the UK … what is all the fuss? I’ve been Fee For Service forever and fear only prevails in the absence of a good script.
I believe that the other reason that our enrollment ratios shot back up is because of the work that I have been doing on creating a One Page Business Plan. The One Page Business Plan is just that … having your Vision, Mission, Objectives, Strategies and Actions where you can see it all on one page so that it is crystal clear in writing. You can see an excerpt of our One Page Business Plan below.
I’m noticing the space that I require to Combine E-Marketing With Me-Marketing by focusing on Going From ____ To ___ as demonstrated in The One Page Business Plan and finding ways to Reduce as demonstrated in The One Page Business Plan. In the past five years we have done so much E-Marketing combined with the Financial Advisor Speaking Presentation Marketing.
A lot of this work has been on a grass roots level creating a lot of credibility with financial advisors and investment advisors on a one on one basis.
This had left little room for ME-Marketing to go and visit Centers Of Influence in financial advisor and investment advisor firms so that we can come into their organizations to speak and follow through with our Clear Your Roadblocks One Day Workshop and 60 Day Coaching Program. So 2010 is the year of Me-Marketing … coming to a Career Agency and MGA near you.
I’m enjoying the system that Kim Black created to enable me to Twitter and the posts automatically go through to my Blog, FaceBook and LinkedIn all at the same time. We have received client inquires through old school friends from 35 years ago via FaceBook.
If it had not been for FaceBook I may not have immediately known that our friend Patty Tyson is home safe and sound from Haiti on a goodwill trip where the quake hit right after her arrival on the bus ride to their hotel from the airport and here is a compelling 4 minute video of an interview with Patty on The CBC National News.
On a personal side, we are packed and everything is ready to go and thank you to Laura for doing a marvelous job. I’ve got some great books in hand thanks to Books for Men (The Anti-Oprah Book Club) and we are looking forward to a relaxing holiday break.
With my book Curing The Unmet Needs Disease in mind, I’ll leave you with this affirmation; “I have everything that I need to be successful and I will meet and exceed my goals for 2010”.
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Thank you for the opportunity to be of service.
