60 May Be The New 40 But 40 May Be On Ice

Sixty may be the new forty but the financial advisor niche is still getting older with one third of the financial advisor niche over 63 years of age.

I’m reminded of this when I speak looking out at a sea of no hair or grey hair.

I sometimes wonder if the financial advisor niche is just getting too old to change with many financial advisors doing the same things over and over again in their businesses expecting a different result and God only knows what kind of an affect this is having on their clients.

This came to mind again this past week catching a glimmer of a radio interview with John Gray talking about his new book Venus On Fire Mars On Ice and I believe I heard John say that today’s 40 year old has the testosterone level of yesterdays 70 year old.

So I have been wondering about venturing out into another niche especially when seeing financial advisors attending meetings just to get CE Credits when it is a toss up between Bingo.

But which niche?

How long will it take to develop another niche?

I’ve been working with financial advisors since 1995 and truly committed to the niche for the past five years.

Do I branch out into another niche or run roots even deeper into the financial advisor niche?

I answered my own question last week by doing a Pros and Cons analysis on this and the answer is to run roots even deeper into the financial advisor niche.

Run roots even deeper into the financial advisor niche into Financial Advisor Generation XY because this niche is into growing their business versus being distracted by where hair isn’t growing and where hair is growing where it didn’t grow before.

I recently spoke at Advocis Vancouver and a sharp witted Generation XY financial advisor came up to me at the end of my presentation with his smart phone in his hand and said “I notice that you are a strong believer in journaling to affirm a positive metal attitude but what about doing the same thing by typing into a computer or texting on a smart phone or iPad or Slate ( Tablet PC ).

I affirmed my reason for journaling to affirm by offering the quote by Confucius; “I hear and I forget. I see and I remember. I do and I understand.”

“Do what you were brought up with, do what is easiest for you, do what comes natural – the key is DO” I replied.

The sharp witted Generation XY financial advisor smiled and made the gesture of the chisel and the hammer and we both smiled.

So this is the first chiseling about Leading Advisor Generation XY.