In his book, The Dip, Seth Godin writes about quitting the things that do not give you joy, the wrong stuff. Outsource them, he says, stick with the right stuff and be the best in your world at that. Have the guts to do one or the other.
You have to quit regularly in order to grow. We fail when we get distracted by tasks that we didn’t have the guts to quit.
Why don’t we have the guts to quit? Because we have the Unmet Need for safety. Playing it safe allows you to be ordinary and blameless. However, average, mediocre and ordinary are not good enough. If you’re not going to do what it takes to be the best in the world, why bother? Coping is a lousy alternative to quitting.
This article was originally published in Curing The Unmet Needs Disease © Simon Reilly 2008
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