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Why It Isn’t Enough To Give People Something They Need

Simon Reilly

I’ve clipped the following excerpts from Fast Company’s November Issue to entice you to read this valuable article entitled; The Heaths Say Consumers Must Feel a Deep Felt Need By: Dan Heath and Chip Heath.

“They didn’t know they needed” to “understand the physical and emotional changes”.

[ Important Message to attendees of;

  • Great West Life Insurance And Investment Strategies 2010 Congress – Montreal
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