Many thanks to our friend Wendy Sears for her inspiration, press release ideas and a list of Vancouver Island media contacts. This goes back to…
Laura was out for dinner with her girlfriends last Friday night and mentioned that someone thought that I should release a Press Release to the…
RRSP Season is a challenging time for some financial advisors because their clients are running the financial advisor’s business which causes overwhelm versus the financial…
We have made more than significant progress in 2011 completing on a number of major projects in January and the results just keep on coming.…
We have one, but don’t use it – it’s out of date It was so poorly written, we can’t use it I don’t have one…
There was a day when I would get up early to stand in line for concert tickets … these days it is get up early…
Hunt for the most important info Too much technical jargon Not enough focus on benefit to customer Have to read too much to get “big…
We write to the wrong audience Bankers Board of Directors Investors … instead of ourselves The traditional formats don’t work They take too long to…