A weekend of rest. With last weeks changes, re-focusing and new clarity that the speaking is manifesting, it was needed.
So here we go –
In order to effectively market, as I have said all along, one must market deep into a specific niche and as it is now time to market the web site, the issue of Niche and Branding has become more significant than ever.
Again, if you don’t have a Brand then your clients will give you one.
So to this end, we are Re-Branding or Re-Purposing the Web Site to allow us to Market Business Coaching & Public Speaking to the Financial Advisor. Please note that this does not mean that I walk away from the clients that I am serving outside of Financial Advisors. I am talking about Marketing here, not Coaching.
So, this is about “Being” both an expert business coach that is an expert speaker on “Being” an Advisor.
So to this end I though I would share the draft of the plan to Re-Purpose the Web Site.
Stay tuned to the web site as we plan to take significant action this week and I’ll keep you posted as we go along.
Home Page – to include;
– Public Speaking Introduction Section
– Promise Statement
– (Expert First, Speaker Second)
Public Speaking Page – to include;
– Speaking Topics
– Simon’s Bio
– Photo Gallery
– Video Gallery
– Event Information Request
– Articles & Assessments (ROI Bullet Points)
– Blog link
– Fee Schedule
– Media Kit
– Stock Ticker
– and More –