Why is it that we seem to transfer or project our limiting beliefs about poor quality marketing onto ourselves?
Time and time again I hear financial advisors saying “I don’t want to sound like a salesperson or I don’t want to sound like a telemarketer”.
Seth Godin expands on this in his April 3, 2009 Blog called Poising The Well; “Marketers have spammed, lied, deceived, cluttered and ripped us off for so long, we’re sick of it. Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice but to start paying attention again.”
The other way out is to understand that if you are uttering beliefs like “I don’t want to sound like a salesperson or I don’t want to sound like a telemarketer”, you are operating from the unmet met need of worthiness and it is time that you got your unmet needs met and healed once and for all because they are holding you back from being all that you can be. You can’t be generous until you meet your unmet needs because if you are marketing trying to get your unmet needs met through your business and your clients, you will come off as a selfish short-sighted marketer.