“Good afternoon ladies and gentlemen and welcome to XYZ Airline and the 1pm Flight 001 to Anywhere. We are asking for a volunteer. We have found that we have oversold the flight and we are asking the volunteer to take the 3pm flight instead and we will reward you with lunch in the guest lounge and a free flight”.
I actually heard this on my last trip and it is no secret that Hotels and Airlines oversell because for one reason or another clients don’t show up.
We are noticing that as the size of the practice grows, we are experiencing our valued and respected clients having challenges making appointments for very valid reasons.
What to do when you have a product that is time? Once the time is gone, it is gone.
Do we adjust our budget to expect that a certain number of appointments will not be met?
Do we oversell the number of clients with the expectation that our valued and respected clients will be having challenges making appointments for very valid reasons?
We will not be overselling.