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Market Research – Life Is About Messages

The are financial advisors and investment advisors that either thrive, survive or deny.

  • 1/3 of our market, the advisor that thrives, has no need of our message at the moment – the message is valuable for when they encounter a problem, the advisor that thrives is always open to doing something different to create sustainable change
  • 1/3 of our market, the advisor that is in denial, has deaf ears to our message – it will take a life altering crisis to wake them up to get the message to do something different to create sustainable change
  • 1/3 of our market, the advisor that is in survival ( perhaps the novice / novice to intermediate that is heading towards being a thriving veteran ), hears and welcomes our message because they are sick of survival

 They say life is about messages. If you get the message, then you create an attainment and then you go on to the next level. If you don’t get the message, then you create a problem. If you don’t fix the problem, then you create a crisis, then you get the message.