Is Your Marketing Material Egocentric Of Clientcentric?

Consider your marketing material that includes your brochures and web site.

Is your marketing material Egocentric and talking about your financial designations, your qualifications, your courses, your financial strategy and how much you know about your latest financial strategy or is your marketing material talking about your team, your customer service standards and that you will listen and talk with your clients and not treat them like a thing and have this all backed up by current client testimonials?