Is Your Elevator Speech Niche Specific?

Last Friday’s blog was entitled Visa Takes Small Business To New Heights and shared a Press Release about an Elevator Pitch Contest from Visa where you could not only win $10,000, you could also win tens of thousands of dollars in free publicity for your business.

Last Friday also included me updating the Overview for my Clear Your Roadblocks financial advisor speaking presentation for NAIFA’s Career Conference & Annual Meeting September 10 – 14 where I will be speaking.

I wrote two that follow which included an Elevator Speech Version.

Having said this, I could take the draft below and enter Visa’s Elevator Speech Contest.

Looking at what is on my plate, at the moment I’m feeling that this may not be the best use of my time because we have an abundant amount to clients and new prospects to look after and while the Elevator Speech is part of our Marketing Funnel, our Client & Prospect Funnel is full of financial advisor and investment advisor coaching prospects which is in alignment with one more thing in the Marketing Funnel; choose a niche, solve their problems and become a recognized expert.

Visa’s Elevator Speech Contest would surely give us a lot of free publicity but small business and entrepreneurs are not a niche market, they are a demographic and one cannot be a become a recognized expert to a demographic, you will wear yourself out … how do I know this? I’ve done it.

Clear Your Roadblocks To Success – Elevator Speech Version

Are you successful, yet consumed with the cumulative demands of clients, marketing, sales and personnel? Are you challenged by business planning, delegation, time management, client segmentation, attracting higher net worth clients, asking for referrals and succession planning?

… which means that you are working long hours, have no time to relax, and are disillusioned by business systems that are not working.

Every financial advisor knows that they “should” invest in strategies that include business planning, delegation, time management and asking for referrals but they are sabotaged by roadblocks that prevent these strategies from being a “must”.

Join Simon Reilly in his thought provoking Clear Your Roadblocks To Success presentation to understand the roadblocks that even the most seasoned financial advisors are facing and Clear Your Roadblocks To Success and breakthrough your roadblocks to take action to meet and exceed your goals.

Clear Your Roadblocks To Success – Long Version

Financial Advisor Surveys reveal the following statistics;

• 80% of Financial Advisors have no detailed written Vision or Business Plan
• 88% of Financial Advisors are not asking for Referrals
• 25% of Financial Advisors over 63 years of have no Succession Plan
• 49% of Financial Advisors are not very satisfied
• 40% of Financial Advisors are unsatisfied

In a world where there is a notion that “money buys you happiness”, therefore working in the financial advisor profession would equally make you happy and inspire you to take action to meet and exceed your goals, one has to ask “WHY” these survey results are happening.

Simon Reilly’s Clear Your Roadblocks To Success will help you to understand WHY you may have the Roadblocks and HOW to Clear Your Roadblocks To Success to enable you to;

• Build a Vision for the Future
• Write a Business Plan, Strategies and Systems
• Improve your Financial Controls
• Build and Lead a Championship Team
• Develop Marketing and Sales Skills
• Brand Yourself and Define a Niche Market
• Focus on Client & Product Specialization
• Create “Wow” Customer Service
• Maintain Balance between Work, Rest & Play

Free One Page Business Plan Webinars June 7 & June 23^rd – Register Now!

Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars! “If you don’t get the words right, you might build the wrong business and may never get the numbers right.” The date for the One Page Business Plan(TM) Free Webinars are: Tuesday, June 7th at 11:15am EDT Thursday, June 23rd at 1:45pm EDT

Who should attend?

• Do you have too many scattered ideas?
• Do you need to focus on a few?
• Do you need to jumpstart your business right now?
• Do you have no time or interest in writing a 50 page business plan?
• Do you need to determine if you’re focusing on the right things?
• Do you need an effective blueprint to keep yourself and team focused?

Then consider a fresh, simple approach to business planning that will enable you to focus on what is important…the One Page Business Plan^(TM) – a powerful tool for building and managing a business. It’s short, it’s concise, and it delivers results quickly and effectively. There can be no question as to where your business is headed when it is in writing, especially when you have the key essentials about growing your business clearly specified on a single page.

Is this another ho-hum course on business planning like the ten others you have attended – no way! I know how to capture the essence of any business in just a few minutes using the innovative key word and short phrase techniques using the One Page Business Plan^(TM).

To Register for the One Page Business Plan^(TM) Free Webinars:

Call Laura at 250 248-6012 / 1 877 248-6012 or e-mail Laura at lreilly@leadingadvisor.com and you will receive your GoTo Meeting Webinar Link, Phone Number and Access Code.

• Tuesday, June 7^th at 11:15am EDT
• Thursday, June 23^rd at 1:45pm EDT