How Can I Find The Right Words For An Effective 1 Minute Elevator Speech?

The inspiration for this is best sought from your best clients.

One way that you can create the essence for the elevator speech is by asking them:

• What do you like best about working with me?

• What do I do for you that you did not expect?

Another way you can do this is by answering / completing one of these sentences:

• The only thing that people miss about working with an investment advisor is …

• It is quite obvious that people need to ….

• Am I the only one that sees that …

The words for the elevator speech will resonate with you … like the first time that I pre-presented my first Advocis financial advisor speaking presentation to the Advocis Chapter President who gave the green light and said, I have one suggestion; change the title to Clear Your Roadblocks.

For more on this, here is an link to a newsletter that I wrote on this subject.