You have all heard about the big four players of social media – Linkedin, Facebook, Twitter & Youtube? And you are probably already providing value and engaging customers on most, if not all of these social websites.
If you haven’t /aren’t, now is the time to get on board with social media. I often recommend our customers to register their name and/or brand on as many social media websites as they possibly can and do not limit themselves to the only major players mentioned above.
The reason why is quite simple, one social site is too small or just emerging today, but in 6-12-18 months time, it might be the place your clients and prospects use to look for more information about financial services, connect with peers or share their experience with an advisor. Wouldn’t you like the idea to have a profile registered under your brand name by that time instead of seeing a competitor or somebody else using your cherish brand? I know I would…
Just to put that last paragraph into perspective, 36 months nobody knew what Twitter was… Look at it today, it’s just shy of reaching 100 million users and I have seen numerous advisors reaching out to their clients and growing their online market share.
Ginny Kipling says it perfectly on Senior Market Advisor:
The only reason to use a specific social platform for business is if your audience is there. No platform is right for every company. If you’re using social media to grow a business, focus on the sites and applications that are already being used by your target audience. But you should still register or reserve your company name or “handle” on as many social media sites as you can for two important reasons:
You want to protect your brand and keep someone else from using your name.
What may be an unimportant platform now may eventually become a hangout for your audience.
Remember, there’s no one rule that’s right for every company. While much of the advice you hear might be solid, it may not be appropriate for your business.
Before I open this blog for comments, I wanted to conclude by sharing a slide from a survey Advisor Websites sent to 650+ advisors 5 months ago:
What, in your opinion, is the most effective way to communicate with prospects?
Courtesy of Bart Wisniowski of Advisor Websites and Advocis Vancouver.
Bart Wisniowski is the CEO and co-founder of Advisor Websites where he manages a variety of products and services specifically focused on developing and utilizing effective websites for professionals in the financial services industry. He is a member of the Financial Planning Association® (FPA®).
Simon Reilly Makes The Final Round Of Advisor.ca Visionary Poll!
Dear All,
I’ve made the final round for Advisor.ca’s ‘Name That Visionary Poll’.
The Advisor.ca ‘Name That Visionary Poll’ started last April. The first step was nomination, the second step was shortlisting the top twenty and this final round is choosing a winner from the top ten so please click here to cast your vote for me.
There are two ways I could have played this:
- Pretending to be a shy and demure Canadian, because that is what Canadians do, in the hope that people will vote anyway – ”I don’t take part in these celebrity competitions because it’s beneath me”
- Bold, outrageous and provocative – ”asking for the business” – vote for me because I love the exposure!
Another reason that I am doing this is to demonstrate the power of E-Nurture Marketing & Social Media as you are a reader of my Blog or E-Newsletter and we were initially introduced through financial advisor speaking or via the internet.
Honestly, it would cost tens of thousands to receive the exposure that this poll can create.
So I’m asking for your help.
The next step is to vote for one of the top ten finalists and you can do this by CLICKING HERE & PLEASE VOTE FOR ME.
Again, why am I asking?
■ The exposure is absolutely great for my professional career development
■ The publicity is a vindication for all the hard work done with clients and the philosophy and ideas that we share in these and other pages
■ The encouragement to me to keep fighting the fight for quality career and independent financial advisors
■ My coaches and mentors all get to take a break as my unmet need of recognition is satisfied
To vote CLICK HERE.
Please note that given Advisor.ca is a publication for financial and investment advisors, I humbly submit that I do not profess to be a Financial or Investment Visionary as far as financial planning, products and services.
If one were to see me as a Visionary it may be because of doing my best to walk my talk as a Financial & Investment Advisor Coach, Speaker & Writer that uses systems like a E-Nurture Marketing & Social Media in their own practice and this is why I suppose I gained the nomination in the first place for Advisor.ca Visionary Poll.
To vote CLICK HERE.
International Values and Behavioral Analyst, Business Coach, Speaker and Author
Executive Coaching Tips for Financial Advisors
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