For fun, I pasted a map of Canada onto a white board and flagged the location of all of our clients and here are some interesting results about where our clients are located;
• 36% in Southern Ontario from Windsor to Oshawa
• 31% in Greater Vancouver
• 11% in Regina, Saskatchewan
• 8 % in Calgary, Alberta
With a full practice, and with our book and products in development, we don’t really have anything to sell and the only reason to speak at this time is to continue to add to the e-newsletter subscription list.
This exercise can help us to determine where we are going to be investing our speaking and travel budget for the future.