The following 4 minute, 12 second Financial Advisor Speaking Parable video is the story or parable that I tell at the beginning of every financial advisor speaking presentation that I deliver.
A parable is a true storey about a tough time that one has gone through where one used inspiration and motivation to triumph in the end. I become more real to my financial advisor speaking audience because they get that I been there just like them.
“Storytelling is a primary means by which we convey what we do, especially in financial services where it’s hard for purchasers and prospects to understand precisely what it is that you do and the value of what you do.”
– Harry Beckwith