To create a product bi-line or slogan for your business, interview 5 – 10 of your top clients and ask;
• What do you like best about working with me?
• What benefits are you receiving that you didn’t expect?
Make notes … listen … your clients words will give you the answer that you are looking for.
![Author, Speaker, Executive Coach](https://leadingadvisor.com/wp-content/uploads/2020/02/3.png)
International Values and Behavioral Analyst, Business Coach, Speaker and Author
Executive Coaching Tips for Financial Advisors
Speaking at a City Near You