To create a product bi-line or slogan for your business, interview 5 – 10 of your top clients and ask;
• What do you like best about working with me?
• What benefits are you receiving that you didn’t expect?
Make notes … listen … your clients words will give you the answer that you are looking for.
International Values and Behavioral Analyst, Business Coach, Speaker and Author
Executive Coaching Tips for Financial Advisors
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