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Breakthrough Business Development by Duncan MacPherson and David Miller


Here is a message from Duncan MacPherson from Pareto Systems about their new book.

Dear Friends,

As some of you know by now, my partner David and I have written a book called Breakthrough Business Development. It is being published by John Wiley & Sons and will be in various bookstores around the world in September. The book is for entrepreneurs who are looking for strategies to propel their respective businesses to the next level.

Our goal is for this new book to hit the bestseller list soon after it is released which brings me to the favor I’m requesting of you – I’m wondering if you’d be interested in pre-ordering a copy for yourself or as a gift for the business owner(s) you know. The book will be $29.95 in Canada and $24.95 in the US but you can purchase copies for under $20 online. I’ve included direct links to both Amazon and Chapters.

We are hoping that this pre-launch marketing campaign will kick-start sales out of the gate leading up to our formal corporate marketing campaign to our client base later this month. This will create some additional buzz leading up to the global PR campaign that our publisher is rolling out once the book hits the street. Combined, this effort should send the book up the sales rankings and make it “viral” as they say in the marketing world. Thanks a lot for your consideration and I hope you are having a great summer.


PS – If you can think of anyone else who might be interested, please forward this email along to them. Thanks again and I’ll keep you posted with how things go.