A Client Checks In While I Am Writing How To Thrive In A Recession

It’s 4pm Tuesday and I’m into three full days of the research and creation of the How To Thrive In A Recession for next week’s presentation at the IFB Summit in Toronto.

A client that I worked with well over 5 years ago checked in with me by e-mail and here is their edited check in e-mail and my reply.

It was great to be of service and to observe that all of these hours of investment into How To Thrive In A Recession are being put to good use.

Hi Simon,

I have been getting your newsletter and you seem to be doing well.

I have had the oddest 6 months.

Over the past 6 months, I have had several companies leave the fold of my company and am trying to analyze if it is just a fluctuation or a test from the universe.

There are good things. I have had several calls from new prospects but yikes it is a real test of belief in myself.

Anyways the good and refreshing news is that I am still solvent and actually am not fiscally panicked, but to lose a significant amount of my gross income really tests the faith.

Sorry to trouble you but I am wondering if this is common thing when a client starts to do well and then the business takes a big drop?

Regards,

D.L.

Hi D.L.,

So great to hear from you as I sometimes wonder how you are doing.

Here are the points that come to mind;

• Even though we may not realize it, we sometimes get a little too familiar with our clients
• The client gets a little too familiar with us, and they get in their heads and say same old stuff and they could leave
• We must keep our offering fresh and this is why; we provide tape recorded sessions, send out the e-newsletter in a hard copy to past loved clients, send transcriptions of our speaking presentation and I am creating a load of other improvements to keep us fresh
• The same thing happens in our business as clients move on
• If we get to comfortable and set our expectation that the client will stay forever it is a big shock when they leave
• I we get that our job is to take a client to a certain level and that they may move on then it does not seem like as big a shock
• At the same time, when clients leave it creates space for new things and this is what you must focus on
• Focus on and write down all the talents and experience that you have and this will train your focus in the direction that you want to go
• Make a list of all of the prospects that you have and focus on them
• Brainstorm with your mastermind group about all of the prospects that you could serve
• I would create a blog or e-newsletter and with your decades of experience you have a lot to share and that way you can stay in touch with the clients that left and remind them of how challenging it is without you
• Meditate and clear the pain of the loss so that you can move on
• Remember the force is with you
• Take massive action

… and yes, even the most consistent marketing plans go through a wakeup call.

Thanks for connecting.

Simon