The 19 Rules of Niche
1. Are you offering what the client wants, offering value versus offering what you need to?
2. Values are the only sustainable foundation for your niche.
3. Niche is the same as your Vision, Purpose & Mission.
4. Vision – What YOU SEE as possible for others, the world.
5. Purpose – Why you are here. What you are here TO BE.
6. Mission – What you are here TO DO.
7. Marketing is the process by which people eliminate themselves through their behavior in other words, stay true to your vision, niche, products and services that you want to deliver.
8. Are there enough of them?
9. Do they have the money to pay you?
10. Will your investment of energy, money and time create a profit?
11. Can you create a plus seven figure yearly income working with the niche?
12. Can you find them?
13. Can you speak about and write about topics that relate to the niche?
14. Do you believe that you could write monthly articles about the topics that relate to the niche?
15. Does the niche have associations and conferences?
16. Become their Google, their information source.
17. Be-BOP – Bold, Outrageous, Provocative.
18. There are people that know a lot of things. There are people that know a lot of people that know a lot of things. Be the person that knows a lot of people.
19. Become a Celebrity in your Niche.