Top of Mind Strategies for Financial Advisors

As a Financial Advisor, you’re not constantly poking into family, friends, and neighbors’ financial life. 

At least, you shouldn’t be. 

The trick is to stay top of mind as someone of authority they can turn to for questions and when they’re ready, trust you with their business. 

If the mention of mutual funds, insurance, or financial advice comes up in conversation, you want clients to mention your name as a person of expertise. 

Your conversations when you do see clients, friends, or family in person need to be genuine. People work with people they trust. After all, 48% of people chose their advisor based on a referral. 

Find below nine marketing strategies for Financial Advisors that you can use to stay top of mind so you can focus on creating genuine connections with your prospects and clients. 

Social Media

Social media is your opportunity to inspire, educate and entertain. People get to know your habits, understand your culture, and see the person they want to trust with their most significant investment – their financial future. 

This is not a platform for a never-ending brochure about your services. If you use these pillars as the foundation of your posts, you’ll build trust and authority in the industry.

Inspire

Use social media as an inspirational tool to showcase what makes you unique from other advisors that could offer similar services. 

You could tell a story about a client while sharing their testimonial, create inspirational quotes that promote financial freedom, or share an experience that highlights the lifestyle you can create through financial planning. 

Educate

What type of questions do you get asked as a financial advisor? Begin compiling some common FAQs and put together a series on Facebook, Instagram, LinkedIn, or Twitter. Answer those questions with a call to action that promotes a conversation with your followers.

Entertain

With over 3.78 billion users on Facebook, you want to have content that will attract their attention after the average 2.5 hours of scrolling they’ve already done today. 

Don’t be afraid to create something just for the sake of entertainment. You don’t always have to be serious online!

Video

With the world pivoting to a digital age in Covid-19, many financial advisors had to turn to virtual methods to keep in touch with their clients. Meetings face-to-face turned into phone calls. 

It has become more challenging to gain someone’s trust and connect with a client before acting as their Financial Advisor. 

A way to overcome this is by using video to showcase your personality, how you work, and how clients feel about doing business with you. 

This doesn’t have to be solely online. You can take advantage of services such as Loom to record walk-throughs or updates with your clients, showcasing a presentation while being able to stay on screen explaining what’s happening or, a video email service such as Bombbomb. 

Turn phone calls into Facetimes when appropriate and insist on quarterly check-in meetings over Zoom. There are plenty of opportunities for you to stay face-to-face with clients! 

Now for prospects, you’ll have to hop on video from time to time on your social media. Use the strategies we mentioned above and start to use video as a way to connect online as well. 

33 Touch System

Now, this may sound crazy at first – but you should be communicating with your family, friends, clients, and prospects 33 times per year. It’s a lot easier than you think! Here are some ideas to get your creativity sparked. 

Quarterly cards

Find a reason to send quarterly cards to your clients – and the key is for it to be handwritten! Show them you care and go through the effort of sending a quick note. 

Whether it’s seasonal for the holidays, a Happy Birthday, etc., you could make it even more fun and send them congratulatory updates when they are closer to a financial goal they’ve discussed with you. That’s four touches right there! 

Newsletters

Whether you’re putting together a direct mail newsletter or an e-newsletter, connect with your clients once a month to update them on industry changes, current trends, market updates, and perhaps anything personal (if you have a cute dog, your open rates might surprise you). Doing this just once a month is 12 touches per year. Bi-weekly would already be 24! 

Personal Check-Ins

Have a recurring task in your calendar or rely on your database to prompt you to check-in with a client, family member, or prospect once every quarter via text or call. 

Don’t talk about business and make it solely personal. Write down notes, so next time you can refer back to anything they had mentioned, like a kitchen reno that was just starting or the search for a new puppy. 

When Financial Advisors are struggling to find the time to organize their client management system, what they’re truly missing out on is the opportunity to stay top of mind for referrals.

Would you like my team and I to help you draft and implement strategies that will put you top of mind and project you as someone of authority in the eyes of your ideal prospects…

So that your pipeline will constantly be filled with clients who are eager to hire you?

If yes, click the button below to schedule a FREE 30 minutes discovery call with Laura Reilly: