fbpx
Menu Close

The Portrayal Of Men As Fat, Lazy And Incompetent

* The Tim Hortons ad features a shirtless, hairy, fat man trying in vain to warm up a sandwich with a hair dryer. His female partner looks at him with pity.

* The Pepto-Bismol ad shows a husband, Rex, lying morosely on his back: He has a stomach ache after eating doggie biscuits. His wife is on the phone to a health official, looking long-suffering.

* The Multi-Grain Cheerios ad features a man at a kitchen counter confessing to his wife, with whom he’s disagreeing, that his cereal box is telling him: “Shut up, Steve.” She smiles with satisfaction.

Whose actions and behaviors help to support this article?

North American advertising and TV sitcoms discriminate against men – Has the portrayal of men as fat, lazy and incompetent gone on for too long? By Douglas Todd, Vancouver Sun May 16, 2009