I wrote the following review/summary on The Dip by Seth Godin back in June of 2007. Little did I know how profound the message of this book as the sub-prime mortgage crisis hit a few months later in August of 2007.
My thoughts today about The Dip are; Every business that is worth having will experience The Dip at one point in time. Learn about The Dip, get to know The Dip, understand The Dip, learn how to navigate The Dip just like Spencer Johnson talks about in his book, Peaks And Valleys.
Here is what I wrote in June 2007.
The gist of The Dip is about “getting” that quitting is a winning strategy. In essence, know when to quit or take a mini retirement to reevaluate and outsource, outsource and outsource.
- Quit the wrong stuff.
- Quit the things that do not give you joy. Outsource.
- Stick with the right stuff and be the best in the world at that.
- Don’t quit what you are passionate about, just the distractions. No one quits when they can see the light at the end of the tunnel.
- Quit waiting around, being passive is a mistake.
- Coping is a lousy alternative to quitting. Check my article on Coping – Change Or Die, Your Chance Of Failure Is 90%.
- Act like you have nothing to lose.
- Have the courage to quit versus pride.
- It is about your definition of “your world” versus “the world”.
- If you can’t be the best, why bother. If you can’t be number one in your world, quit now.
- Don’t rationalize.
- Diversification is a lie. Have one market focus versus it all.
- No mediocrity at anything. Ordinary is not good enough. Average is for losers. Playing it safe allows you to be ordinary and blameless.
- Learn strategic quitting versus reactive or serial quitting.
- The Dip provides you with the realization that something is worth doing. It is about the challenge.
- Know what you are getting and who you are trying to influence.
- Know if The Dip is too big or too deep, know when you are heading towards a cliff or a dead-end.
- Have the guts to quit the wrong stuff, stick with the right stuff and do one or the other.
- You have to quit regularly to grow.
- Under what circumstance are you willing to quit?
- We fail when we get distracted by tasks that we don’t have the guts to quit.
“all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed” – The Declaration Of Independence
International Values and Behavioral Analyst, Business Coach, Speaker and Author
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