- Are you offering what the client wants, offering value versus offering what you need to?
- Values are the only sustainable foundation for your niche.
- Niche is the same as your Vision, Purpose & Mission.
- Vision – What YOU SEE as possible for others, the world.
- Purpose – Why you are here. What you are here TO BE.
- Mission – What you are here TO DO.
- Marketing is the process by which people eliminate themselves through their behavior in other words, stay true to your vision, niche, products and services that you want to deliver.
- Are there enough of them?
- Do they have the money to pay you?
- Will your investment of energy, money and time create a profit?
- Can you create a plus seven figure yearly income working with the niche?
- Can you find them?
- Can you speak about and write about topics that relate to the niche?
- Do you believe that you could write monthly articles about the topics that relate to the niche?
- Does the niche have associations and conferences?
- Become their Google, their information source.
- Be-BOP – Bold, Outrageous, Provocative.
- There are people that know a lot of things. There are people that know a lot of people that know a lot of things. Be the person that knows a lot of people.
- Become a Celebrity in your Niche.
International Values and Behavioral Analyst, Business Coach, Speaker and Author
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