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Social Media Survey

Simon Reilly

I recently did an add hock social media survey of financial advisors that provided us with financial advisor speaking testimonials from the last two events that I spoke at and here is what we found:

  • 80% of advisors had a website
  • 49% of advisors were on LinkedIn
  • 9% of advisors were on Twitter
  • 7% of advisors were on FaceBook

While most advisors have websites, this confirmed an assumption that I have had for a while that most advisors are engaging Social Media 2.0 via LinkedIn versus FaceBook or Twitter for either the reasons of compliance or time.

Based on this June 7th CNBC article Financial Advisors Tiptoe Into Social Media, it would appear that my survey demonstrates that Canadian financial advisors are embracing LinkedIn on the scale of American financial advisors but American financial advisors are way ahead of Canadian financial advisors as seventy-one percent of American financial advisors have a personal or business Facebook profile.

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