Simply Red
Remember the 80’s band called Simply Red and their mega hit, Money’s Too Tight To Mention?
So what I am saying is Money’s Too Tight To Mention – So Don’t and here is a different approach.
I’m recalling the latter part of the 90’s when financial advisors were is dismay because banks were getting into life insurance so many firmly believed that they had to become full service just like the banks offering both insurance and money products.
It may have been a good thing to do, maybe, maybe not. Taking both the insurance and money approach could have diluted their focus and made it difficult to be a master of both insurance and money products.
I privately wonder that with the double digit returns of the last Bull Market, some financial advisors may have turned away from life insurance investing all of their attention into money products and may have actually forgotten how to “sell” life insurance.
Selling life insurance is a great thing. In fact I am writing this article on Sunday, May 26th at 11am PT on a flight from Vancouver to Toronto and the motto “don’t leave home without it” comes to mind as I would not dream of flying about the country like I do without adequate critical illness and life insurance. I did leave home without my Am Ex card though; an Avion Visa is more versatile when it comes to getting points with Air Canada.
And speaking of Air Canada, kudos to their new Boeing 777 which has bathrooms, legroom and seats bigger that some Yale Town/Vancouver bachelor suites.
So for now, Money’s Too Tight To Mention – so don’t for know.
Clients will be less focused on being all they can be with adventure travel and extreme sports and the costs that come with them and will focus on family values and looking after what they have so insurance will be a very viable sale right now.
Instead of the client being consumed with double digit returns, the client will be more associated into keeping what they have
International Values and Behavioral Analyst, Business Coach, Speaker and Author
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