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Leading Advisor Distinctions

Simon Reilly

The following distinctions in this blog are an adventure. These distinctions are to help you see and experience subtleties of language — we call these distinctions. Please use it to increase your own awareness and the awareness of your friends and clients.

Please don’t take everything in this blog literally. Rather, simply try on the distinctions and see which ones fit. Please ignore what does not work for you.

Regarding usage of these distinctions, the first of the two words or terms is generally the better, stronger, more useful one. Usually, nothing is “wrong” with the second word or term; it is simply weaker or less inclusive.

  • Offer expertise versus prospecting
  • Take a genuine interest versus building rapport
  • Set a target to sell twice the quota amount versus selling to meet quota
  • Seek to serve versus using sales techniques
  • Seek to educate versus attempting to sell during the appointment
  • Be graceful and very professional versus being pushy
  • Expand the potential customer’s vision, expectations and goals versus touting just features and benefits
  • Feel motivated by how many lives you make better, sale or not versus getting pumped up to sell
  • Develop 20% of your customers to refer lots of business versus relying on leads from promotion
  • Generate interest continually versus marketing and prospecting in cycles

These distinctions were inspired by the Distinctions for a Richer Life, developed by Thomas J. Leonard, Linda Talley and Coach U, Inc.

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Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars!

“If you don’t get the words right, you might build the wrong business and may never get the numbers right.”

The dates for the One Page Business Plan(TM) Free Webinars are:

  • Wednesday, May 11that 11:15am EDT
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  • Wednesday, May 11that 11:15am EDT
  • Thursday, May 26th at 12:30pm EDT
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