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Is Your Own Radio Show Really the Answer?

Simon Reilly

One of my client’s is running their own radio show and this Is Your Own Radio Show Really the Answer? blog by Brandon Stuerke caught my eye.

There are a lot of gems in Brandon’s blog and they include:

  • What are you trying to accomplish by being on the air?
  • Am I trying to create brand awareness, or am I trying to get the phone to ring?”
  • The vast majority of advisors hosting radio shows do so with the intent to get the phone ringing with prospects on the line looking to talk to the “expert.”
  • Running a radio show is by its very nature a long-term general brand awareness strategy.
  • Just because prospects hear you on the air, doesn’t mean you’ll instantly be recognized as the expert.

There’s a lot more gems and Brandon’s blog is well worth the read and to read more click Is Your Own Radio Show Really the Answer?

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