Life insurance professionals often face emotional and psychological challenges that can make connecting with clients difficult. The Shame of Selling can create barriers that prevent advisors from effectively communicating the value of life insurance, leaving clients without the essential protection they need.
Triggers like fear of rejection, unrealistic targets, and fear of public failure can weigh heavily on advisors. These challenges are deeply rooted in human psychology and social pressures, but they can be addressed and reframed to empower both the advisor and their clients.
Why Clients Deserve Better
The fear of rejection, for example, often isn’t personal—it’s a psychological response:
- Evolutionary Instincts: Humans are wired to seek acceptance and avoid rejection.
- Cultural Pressures: Societal norms and personal experiences shape how we perceive failure.
- Cognitive Patterns: Negative self-talk and past experiences can create mental roadblocks.
When advisors struggle with these challenges, their clients miss out on the life-changing benefits life insurance provides: financial security, peace of mind, and a legacy for loved ones.
Reframing the Selling Process
My work focuses on helping advisors shift from a mindset of “selling” to one of helping—creating authentic, emotionally connected conversations with clients. By eliminating the Shame of Selling, you can better communicate the value of life insurance, ensuring clients feel secure and supported in their decisions.
If this resonates with you, let’s connect to discuss how I can help you overcome these barriers, improve client relationships, and grow your business.
Schedule a free consultation today by calling 250-248-6012 or clicking here.
Thank you for the opportunity to support your success.
Warm regards,
Simon Reilly
International Values and Behavioral Analyst, Business Coach, Speaker and Author
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