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In Your Mind Is Compliance A Wish Or A Demand?

Simon Reilly

According to freedictionary.com, the definition of compliance is;

  • The act of complying with a wish, request, or demand; acquiescence.
  • Medicine Willingness to follow a prescribed course of treatment.

I have an entirely new level of respect for what financial advisors go through in respect to them remaining compliant as I had my own experience last week with resubmitting my Clear Your Roadblocks Speaking Presentation for CE Accreditation to Advocis via the new 2010 CLU Institute’s Practice Guidelines for Financial Advisors and Planners.

Yes! For an instant my needs of approval and worthiness triggered negative beliefs like “what if I don’t get approved?” and that started to fuel FEAR.

I remember reading somewhere that you can create a breakthrough from a breakdown.

A breakdown is because a system is failing and where there is no system, there will be breakdowns.

My friend and business coach Chris Barrow and I had a number of conversations last week about content and I’m taking a liberty to nick Chris’ byline; “all problems exist in the absence of a good conversation” to read “all problems exist in the absence of a good conversation and the conversation helps to create a system to eliminate the problem”.

I proceeded to go through my own process of breaking through my own roadblocks to compliance and reflecting on the above definition of compliance, came from the place of a willingness and wishing to be compliant rather than allowing my fear based mind making up a debilitating story that some patriarch on high was demanding that I be compliant because the work that I am doing may not be good enough.

Focusing on the latter would have just made my experience one thousand times harder and I would surely fail.

So I set about the process of gleaning into the new 2010 CLU Institute’s Practice Guidelines for Financial Advisors and Planners and reacquainting myself with the Advocis Best Practices Manuals and I’m very happy with what I am creating.

The process is allowing me to make sure that I align with industry standards and in the process I have realigned my content, re-written content and created new content and I am on a roll creating even more content.

Here is the content that I am working on under the banner of a new presentation.

The win is this creates content for; coaching, blogging, speaking, article, e-newsletters and a new book 🙂 called;

Clear Your Roadblocks To Practice Management;

Overview

1. Introduction – Simon Reilly

2. What Is A Parable?

  • Parable Example
  • Parable – Interest Matrix

3. Why Don’t Advisors Have A Business Plan & Marketing Plan?

  • What Are Your Expectations For 2010?
  • How Many Have a Vision, Business Plan And 90 Day Goals?
  • Values Are The Missing Link
  • Clear Your Roadblocks Scorecard
  • Recession Is A Choice, What Is Yours?
  • The Foundation Of Your Business
  • Planning Process – 90% / 10%
  • What Are Your Values?
  • Why Are Values Important?
  • Values Are The DNA Of Vision
  • Why Is Vision Important?
  • How Unmet Needs Impacts Your Business
  • Why Motivation Doesn’t Work
  • What is the Unmet Needs Disease?
  • Is it a value or an Unmet Need?
  • Unmet Needs and the Law of Attraction

4. Business Plan

  • Define Your Values
  • Create Your Vision
  • Create Your Business Plan
  • Create Your Succession Plan
  • Build Your Budget Cash Flow
  • The Sales Activity Calculator
  • Set 90 Day Goals
  • Pay Attention To Project & Time Management
  • Measure Your Progress
  • Hire The Best
  • Attract A Junior Advisor
  • Delegate & Communicate With Boundaries
  • Create Your Organizational Structure
  • Keep On Building The Best Team
  • Quarterly Review Meetings
  • Engage Your Clients With An Agreement
  • Receive Fee For Service
  • Customer Service & Customer Relationships
  • Eliminate Conflict

5. Marketing Plan

Understand & Create Your Marketing Funnel

  1. Personal Marketing
  2. Promotional Techniques
  3. Target & Niche Marketing
  4. The Marketing Engine

1. Personal Marketing

  •  Understand Marketing Vs Selling
  • Your Personal Brand
  • Your Tag Line
  • Find Your Center Of Authenticity – Your Elevator Speech
  • Find Your Center Of Authenticity – Your Parable
  • Value Proposition – The Referral Card
  • The Unique Selling Proposition – The Referral Card
  • Segment Your Clients
  • Asking For & Receiving A Referral
  • Prepare To Attract High Net Worth Clients
  • Uncover Client Testimonials
  • Cultivate Strategic Alliance Partners
  • Implement Social Networking To Receive Referrals By Association
  • Cross Sell & Create Your Life Insurance Parable

 2. Promotional Techniques

  •  Direct Mail
  • Telemarketing
  • Seminars
  • Tradeshows
  • Concept Launches
  • Newsletters
  • Printed Marketing Materials
  • Media Exposure Through Interviews And Articles
  • E-Mail To Contact Target Markets
  • Internet
  • Community Involvements Networking And Referrals By Introduction
  • Association Marketing Networking And Referrals By Introduction
  • Working With Strategic Alliances

 3. Target & Niche Marketing

  •  Target Market Or Niche Market?
  • Find A Problem That Needs Solving
  • Create A Solution Through Your Marketing, Products & Services
  • Brand Your Solution
  • Make A KEDO Offer To Become A Client For The First Time

 4. The Marketing Engine

  •  Develop Articles For Publication
  • Produce A Newsletter With Ease
  • Create A Web Site
  • Web Marketing Simplified
  • Publish A Blog
  • Create A Speaking Folio
  • Speak To 10,000 People Within The Niche At Association And Corporate Events
  • Receive And Publish Speaking Testimonials
  • Get Published By A National Publication Within The Niche
  • Develop Strategic Alliance Partners
  • Attract Sponsors
  • Create CDs, DVDs and a Showreel
  • Create Relationships With COI’s
  • Master Viral Marketing
  • Write & Publish A Book

6. Clear Your Roadblocks

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