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How Do You Emotionalize Your Business?

Simon Reilly

( Laura and I are taking a break from August 31st and we will see you back here on September 6th … have a great Labour Day weekend! )

As a frequent customer of Starbucks I’ve been thinking of whether or not to buy Howard Shultz’s new book Onward for a while.

I made the purchase after watching a segment of an interview with Howard Shultz by Piers Morgan on CNN because of these compelling words from Howard.

“To build an enduring brand you have to emotionalize the relationship of your business with your customers and employees.”

Those words made the book sale and they reminded me of how we work with our clients to emotionalize their business by helping them discover their values, their positive beliefs and positive feelings all creating a strong foundation for their business to stand on.

Howard Shultz’s words reminded me of another compelling book that I read in 1996 by Tom Chappell of Tom’s Of Maine called The Soul Of A Business.
 
 
 
 
 
 

Free One Page Business Plan Webinars September 9 & 28th – Register Now!

Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars!“If you don’t get the words right, you might build the wrong business and may never get the numbers right.”

The dates for the One Page Business Plan(TM) Free Webinars are:

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT


Who should attend?

  • Do you have too many scattered ideas?
  • Do you need to focus on a few?
  • Do you need to jumpstart your business right now?
  • Do you have no time or interest in writing a 50 page business plan?
  • Do you need to determine if you’re focusing on the right things?
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To Register for the One Page Business Plan(TM) Free Webinars:

Call Laura at 250 248-6012 / 1 877 248-6012 or e-mail Laura at lreilly@leadingadvisor.com and you will receive your GoTo Meeting Webinar Link, Phone Number and Access Code.

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT
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