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Here Are Some Of Leading Advisor’s Social Media Metrics

Simon Reilly

This news bite caught my eye the 2nd week of July.

The Securities Div. of The Office of the Secretary of the Commonwealth of MA found 41% of advisors using SM use LinkedIn, 14% use FaceBook & 8% use Twitter.

We did this ad hoc social media survey back in May of financial advisors that provided us with financial advisor speaking testimonials from the last two events that I spoke at, and here is what we found:

  • 49% of advisors were on LinkedIn
  • 9% of advisors were on Twitter
  • 7% of advisors were on FaceBook

This confirmed an assumption that I have had for a while that most advisors are engaging Social Media 2.0 via LinkedIn versus FaceBook or Twitter for either the reasons of compliance or time.

Here are the results of the advisors that are connected with us on Social Media 2.0; FaceBook, LinkedIn and Twitter

  • 75% LinkedIn
  • 20% Twitter
  • 5% FaceBook

If we include Social Media 1.0, our Plan * Practice * Profit E-Newsletter Readers here are the numbers:

  • 71% Plan * Practice * Profit E-Newsletter Readers
  • 22% LinkedIn
  • 6% Twitter
  • 1% FaceBook

What does this mean?

That we have created our social media 1.0 and 2.0 following through financial advisor speaking, it didn’t happen by itself.

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