General Motors kill off of Pontiac was writing on the wall and Buick should go along with Pontiac and Oldsmobile making far better sense to focus on the higher end brand of Cadillac and the lower end brand of Chevrolet.
General Motors was just far too General having far too many brands and products.
That’s the way it is with most general financial advisors with their branding, products and services. They are trying to serve up everything to anyone and everyone and financial advisors are having a challenge with marketing themselves because of this. They all look and sound the same from their clients and prospects point of view.
I was listening to Roy Green on the Corus Radio Network during my weekend travels and Roy asked the listeners if the Canadian Government ( The Canadian Taxpayer ) should bail out the Canadian Auto Workers pensions should GM go bankrupt.
While most people have empathy for the Canadian Auto Workers that could lose their pensions, the response from the listening audience was a resounding NO!
Like the general financial advisors that need to reinvent themselves with their branding, products and services, Canadian Auto Workers will have to learn how to reinvent themselves.
There is a huge opportunity for financial advisors to brand themselves as Reinvention Specialists serving the Canadian Auto Workers through these difficult times.
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