Canadian Idol – Marketing or Talent?

Just taking a break from reviewing the editing on the book.
🙁 We will have to get a new main computer as the computer technicians can’t get the RAID mirrored hard drives working so we will have to go with one hard drive with the on-line backup for now.

Canadian Idol is one of the few TV shows worth watching because the participants are real and have genuine talent.

Some of our friends have been watching Canadian Idol and we are all surprised that some of participants have been voted off because they didn’t get enough votes which have nothing to do with talent. Viewers are asked to vote in by telephone as many times as they want, up to two hours after each show.

The voting results from Tuesday night’s show had one of the more talented participants in the top three with the least amount of votes and the person should not have been there while there were others that were safe that did not have the talent but they got the votes.

Ben Mulroney’s comment went something like “come on Canada you have to call into vote” and that “the Toronto region is not voting as much as the rest of Canada”. Left unsaid was, one would have to assume that this answered why we are surprised that some of participants have been voted off because they didn’t get enough votes which has nothing to do with talent. I might be mistaken but the top three with the least amount of votes were all from the Toronto area.

It has to do with marketing and not talent.

You can have all kinds of talent on this show and if you don’t have what I call pull marketing you are going to have a tough time.

Push marketing is the old school cold calling, direct mail and newspaper advertising.

Pull marketing is finding a niche where you can solve a problem, write about solutions in your website, e-newsletter and blog, develop your writing into seminars and speaking presentations, write for magazines & newspapers, go out and tell 10,000 people in your niche and never do another cold call again.

Pull marketing creates a huge network of people so when it comes time to vote, you have got the people to make the calls to push you over the top, in Canadian Idol’s case, an enormous amount of friends and family that are dialing, and dialing, and dialing, and dialing for two hours after the show even though you don’t have talent to be the next Canadian Idol.

A word to next year’s Canadian Idol contestants, get a blog, e-newsletter and web site and link to every social networking site known in the galaxy and write about your intentions to be the next Canadian Idol and push & pull market yourself to success.