Business Planning Talk Is Cheap

You may remember that communication is made up of words, voice quality and physiology.

It is said that:

• Words make up 7% of communication
• Voice quality make up 38% of communication
• Physiology make up 55% of communication

I say that business planning talk is cheap because there are many that talk about what they are going to do but there are few that do.

Those that just talk with their words and voice usually don’t have their physiology into their business or their personal lives.

This may be because their business heart, passion and soul are long gone because they have gone down many visionless blind alleys in the past because they didn’t have a written plan.

They didn’t get the words and the physiology right which caused them to build an aimless business and they didn’t get the numbers right as a result.

“I hear and I forget. I see and I remember. I do and I understand.” – Confucius Chinese philosopher

Physiology is the science of the function of living things.

Could it be that one lacks physiology and heart, passion and soul, both their business and their personal lives are lifeless and what is worse, their prospects and clients are the ones that will notice.

When one takes the time and invests their physiology into a written business plan they bring life to their plan and a new level of certainty is brought about because they have a well thought out plan and path to run on.

There is far less uncertainty brought about by second guessing in the absence of a written business plan.

The One page Business Plan is made up of five components and answers the following questions.

• Vision answers the question what are you building.
• Mission answers the question why does this business exist.
• Objectives help you to answer why does this business exist.
• Strategies help you to answer how will you build your business.
• Action plans help to answer what is the work to be done and when.

The answers to these questions will change your behaviors and changing your behaviors is what is going to make the difference in your 2012 physiology and heart, passion and soul in both your business and personal lives.