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Back To Basics – Warm Door Knocking Strategy

Simon Reilly
  • List your employee benefit corporate clients and sort alphabetically
  • Plot them on a map
  • Determine where your employee benefit corporate clients are located in relation to established commercial / industrial parks
  • Purchase a list of the businesses in the commercial / industrial parks that includes; owners name, key executives name, human resources name and number of employees or you can have your assistant do the research
  • Sort them by address to organize your Warm Door Knocking Strategy
  • ( Optional ) Mail a introductory letter that matches the script that we developed that includes handling their objections right up front while using your 60 Second Elevator Speech
  • Go out Warm Door Knocking in four hour shifts using the script that we developed that includes handling their objections right up front while using your 60 Second Elevator Speech that includes a request to subscribe them to your monthly e-newsletter
  • When you are in the commercial / industrial park neighbourhoods, check out the local breakfast and lunch spots. You could sponsor a breakfast or lunch on one of their slower days, advertise in the area and there would be a registration and survey to help you to open the doors to the attendees company as a result of delivering your presentation on employee benefits in the breakfast or lunch presentation.
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