At The End Of 2012 Will You Have A Story Or Results?

Here is an old story that I heard from Zig Ziglar many years ago.

A new sales manager joins a company and advises the sales team that he wishes the sales team to fill out and submit a report on Friday afternoon.

The report has one question with the box alongside of the question.

The question is; How many sales calls did you make in the past week?

On Friday afternoon the sales manager is waiting for the reports from the members of the sales team and there are no reports.

The sales manager calls a meeting on Monday morning and asks each member of the sales team the following question: How many sales calls did you make in the past week?

The first member of the sales team starts off with the beginning a lengthy reply.

The sales manager says;

With respect, can I interrupt you?

I just want to bring you back to the question; How many sales calls did you make in the past week and can you see the little box beside the question?

The reason I gave you the little box beside the question was for you to fill in a number.

If I wanted a story I would’ve have giving you a bigger box.

The One Page Business Plan helps you to create your business plan on one page in 29 short and concise sentences without getting bogged down in a long story.

In closing, do you have a One Page Business Plan or do you have a story?