A job description sets out the purpose of a job, where the job fits into the organization structure, the main accountabilities and responsibilities of the job, and the key tasks to be performed. The Job Description is the document to have in place for the person when they are hired – so they know exactly what the duties of the position are.
The Ad describes the person that you want rather than leading with the Job Description.
If the Ad leads with the Job Description then anyone can say “I can do that.”
If the Ad leads with the Characteristics of the person that you want then the people who don’t have those characteristics will not apply.
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