Michele Grassley Clarke, Executive Director of NAIFA-Iowa shared this brilliant video with me last week from Simon Sinek that clearly explains that your clients do not buy WHAT you do and HOW you do, they buy WHY.
Simon doesn’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” Simon means: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why, should anyone care?
Your WHY communicates from the inside out.
WHAT & HOW are all about the outside.
WHY is about what is inside and WHY is what connects the WHAT & HOW.
International Values and Behavioral Analyst, Business Coach, Speaker and Author
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