As I reflect on my AI journey over the past year or so—both with my clients and in my own work with tools like ChatGPT, Claude, and Perplexity—I’m reminded that not all intelligence is created equal.
We often speak of AI as Artificial Intelligence, and there’s no doubt that this technology, when used wisely, can multiply our awareness and output exponentially. My own work has expanded infinitely through thoughtful engagement with AI.
But I have come to realize, Artificial Intelligence is not immune to influence. Like us, it can be guided—consciously or unconsciously—by what I call another AI: Amygdala Intelligence.
This is the intelligence of reactivity. The ghost in the machine. The ancient brain systems that trigger fear, control, resistance, and self-sabotage. When left unchecked, Amygdala Intelligence doesn’t just affect people—it can warp the very way we use Artificial Intelligence. The tools mirror the operator’s state of mind.
Which brings us to what I believe is most essential: Actual Intelligence.
Actual Intelligence is not reactive—it is rooted in awareness, consciousness, presence, realization, and sense. These are timeless values. They are the internal compass points that guide us back to alignment, vision, and clarity. Without Actual Intelligence, even the most powerful AI becomes a hammer in search of a nail, possibly reinforcing unconscious patterns instead of dissolving them.
And beyond all of this—there’s the fourth AI: Infinite Awareness.
Infinite Awareness is the source behind it all. It’s what sees the ego without becoming it, feels fear without obeying it, uses tools without being used by them. It’s the deeper field we tap into during moments of stillness, reflection, and truth.
There’s a deep layering of intelligence that transcends the mechanical and dives into the heart of awareness and transformation. That layering isn’t just conceptual—it’s practical. It touches everything from leadership decisions and team dynamics to marketing strategies and operational systems. This is where I do my best work: at the intersection of clarity and execution.
Amygdala Intelligence, Artificial Intelligence, Actual Intelligence, and Infinite Awareness—these four “AIs” are not in conflict. They are layers of the same journey. The key is learning how to navigate them consciously.
And that, perhaps, is the real opportunity: to lead from a place where strategy and awareness are inseparable, whether you’re scaling, systematizing, or planning succession.
Call to Action: Bring Consciousness to Every Layer of Your Business
As a Fractional Chief Operating Officer, I support agency founders, next-generation leaders, and team members in aligning every part of their business—vision, planning, hiring, team building, systems, and succession—with what truly matters. Whether you’re preparing for a transition, building your leadership bench, or optimizing operations to scale, I bring strategy and stillness to the table.
“For over three decades, I coached top financial advisor business owners to transform their businesses from the inside out. But what truly fueled my journey wasn’t just strategy—it was the awareness that fulfillment precedes success, not the other way around.” – Simon Reilly
Ready to explore how deep awareness can sharpen your systems and scale your vision? Click here are let’s schedule a complimentary conversation.
Let’s make sure the machine is not just running—but running on purpose.

International Values and Behavioral Analyst, Business Coach, Speaker and Author
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