If your advisory team is growing past three members, you’ve probably noticed the game has changed. You’re no longer just serving clients — you’re leading an organization.
Here’s how to build and lead a 5–10 person team without burning out, losing control, or waking up at 3 a.m. wondering if you made a huge mistake.
Step 1: Lead Yourself the Way You’re Wired
Before you lead others, you need to understand your core personal operating system — your values and behavioral style.
Most advisory firm owners unconsciously lead their teams based on their own values and behavioral style. That works in a small practice, but as you grow, it can cause friction and burnout.
Start here:
- Understand your core values — Your non-negotiables that guide decisions and attract the right people.
- Identify your behavioral style — Assessments reveal how you approach problems, make decisions, and communicate.
- Spot your triggers — Know when stress pushes you into unhelpful behaviors.
- Practice spaciousness consciousness — Block time for reflection and strategic thinking. Treat it as a standing meeting with yourself.
Step 2: Lead People the Way They’re Wired
No two team members are the same. Understanding each person’s wiring lets you delegate, communicate, and motivate effectively.
Behavioral styles:
- Dominance — Thrives on challenges, quick decisions.
- Influencer — Brings energy, needs variety.
- Steadiness — Values stability, clear expectations.
- Compliant — Wants precision, clear processes.
Values drivers:
- Theoretical — Seeks truth and knowledge.
- Utilitarian — Focused on efficiency and results.
- Aesthetic — Values harmony and balance.
- Social — Motivated by helping others.
- Individualistic — Seeks achievement and influence.
- Traditional — Guided by strong principles.
Tip: Keep a one-page “cheat sheet” for each person so you can tailor your leadership.
Step 3: Grow Your Leadership Before You Grow Your Team
Your firm can only grow as fast as you do. Strengthen your leadership skills before adding more people:
- Learn to coach, not just direct.
- Master difficult conversations.
- Spend more time on strategy, less on production.
Step 4: Build Roles, Not Just Hire People
Don’t hire someone and then figure out the role later. Define the structure first, then the role, then the person.
- Create a team chart, even if some seats are empty.
- Give each role clear responsibilities and decision authority.
Step 5: Install Simple Systems Early
Small teams can get by “winging it” — until they can’t. Unspoken rules and scattered processes cause chaos when you grow.
Start with:
- Client onboarding — Deliver a consistent experience.
- Internal communication — Pick one primary channel.
- Task management — Use a shared tool to track commitments.
Step 6: Protect Your Time and Energy
Availability to everyone all the time is a recipe for exhaustion.
- Set office hours for non-urgent questions.
- Delegate authority, not just tasks.
- Appoint a second-in-command to share decision-making.
Step 7: Lead with Vision, Not Reaction
Most fractional COOs would tell you to start here. But without the spaciousness to understand your own core operating system, vision work is just words.
Now that you’ve built awareness, structure, and protected time, you can create a vision that sticks:
- Clarify your “Why.”
- Paint the picture of your firm three years from now.
- Share it often until your team can repeat it.
When vision is grounded in self-awareness and operational spaciousness, it becomes a strategic anchor your whole team can rally around.
Ready to Build a Team That Runs Like a Business, Not a Crisis?
If you want to create a 5–10 person advisory team that delivers results without burning you out, let’s talk.
Click here to book a complimentary call with me in will map out your next steps; https://leadingadvisor.as.me/callwithsimonreilly

International Values and Behavioral Analyst, Business Coach, Speaker and Author
Executive Coaching Tips for Financial Advisors
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